On the flight back home!

I was recently reading about ‘experiential marketing’ on ‘Marketing Practices’, a blog by an IIM L professor on how marketing has evolved towards it. The example of HUL coming out with websites like ‘I am beautiful’ for its products like Ponds, Dove and Lux where customers share their product experiences from which HUL gains customer engagement are all recent examples of experiential marketing. I too have an example to showcase something on the same lines.
Today, I was travelling from IIM C to Delhi on an Indigo flight. As soon as the plane was level in the sky, the airhostess rolled their cart with food items. On asking them for a Coke, which unfortunately they were out of stock, I was quite surprised when after sometime they came back with a glass of Pepsi, offering it to me free of cost. They said that it was theirs and were not feeling good that they were not able to serve their customer well.
I believe that even though Indigo is the most low cost airline in the Indian market today; such experiences would delight the customers. This would ultimately lead to customer retention and royalty, with this becoming a win-win game for both the parties involved.
PS: just waiting for the Indigo IPO to happen ;)

CV

got done with CV making

what i learnt
1) IT work-ex does not count as 50% ppl have IT work-ex. If you want to show that you have done something different, do something different.
2) for finance, it is your acad record that matters. So, if you can still come up with a lot of patents, papers etc. , please do.
3) for consulting, considering that there are only 20 jobs in the big 4 for 1 campus, be different. National archers, international chess players, pilots after engineering, helicopter training, conquering mountain peaks, all count. Show that you have taken some initiatives. Be an entrepreneur, help NGO scale new heights. Winning national level case study competitions gives you the oomph.
4) for marketing have a lot of positions of responsibility. Manage big events somehow.
5) certifications give you added advantage. CFA for example.
6) the extra I in IIITA would always hurt. keep that in mind.
7) some guys can have a CGPA of 10/10 in undergrad. how would you compete with them?
8) National football players. Well, some of the recruiters might know them. Why would recruiters want know you?

i know that these might sound like big words. They are. But then, there are bigger achievements of people whom you will meet at elite institutions. Preparing for CAT is easier compared to such accomplishments.

Now just think about this for 2 minutes. .... ' how ready are you to give the CAT?'

Agony

Close those eyes.

Try to see those dots in the black sky, like stars.
Shimmering bright. Moving down.No, right.
And then a sudden push and to the top.
Off they go.
And these red and green and blue dots.
As if dancing in tandem, slow, with elegance.
And then this Tandava, like Shiva circling, with fury, the energy causes this spark, and, then the flames.Like Shiva circling.

And then the rain, the wetness.
Drops, like filling the thirst of the flames.

And then, agony.

Agony can be beautiful. Enjoy it.

The Language

Languages are funny. In a very recent chat with one of my friends, even though I wanted to appreciate her being sane, it came across as if I wanted to mean otherwise.
It is said that words are stronger than words. Right now, even I am feeling the same. Hope she forgives me.

I saw Kites yesterday and even though I might not give it a review which might make someone shell some money for it, I would still say that I did like the concept of the language sans the words. I like the way Hrithik and Barbara were trying to communicate through emotions, through their teary eyes, or the smiles.

I believe that in this information age, where everything is in white and black, we have somehow forgotten the art of alternative communication.

In the few days before going to IIMC , that is exactly what I want to learn,in the form of painting or music.
Just to express myself better.